Privacy Policy

1. Who We Are

This Privacy Policy applies to Pure Earth Mobility, a trading division of Pure Earth Trading (Pty) Ltd (Registration No. 2020/223720/07), a company registered in the Republic of South Africa ("we", "us", "our").

Our registered office is in Cape Town, South Africa. We supply electric utility fleet solutions to enterprise clients across South Africa.

2. Our Commitment to Your Privacy

We are committed to protecting your personal information and processing it responsibly, lawfully, and transparently in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and all applicable South African data protection legislation.

This policy explains what personal information we collect, why we collect it, how we use it, and what your rights are under POPIA.

3. What Personal Information We Collect

When you contact us via our website's enquiry link or by email, we may collect the following categories of personal information:

• Your full name
• Your business email address
• Your telephone number
• Your job title and organisation name
• The content of your enquiry or message
• Your IP address and browser type (collected automatically by our hosting provider for server security purposes)

We do not collect sensitive personal information (as defined in POPIA Section 1), financial information, or identity numbers through this website.

4. Why We Collect Your Information

We collect and process your personal information for the following specific, lawful purposes:

Primary Purpose

• To respond to your fleet enquiry or request for a Total Cost of Ownership analysis
• To schedule and conduct introductory calls or virtual meetings
• To provide you with product information, fleet proposals, and related commercial correspondence

Secondary Purpose

• To maintain a record of communications for business continuity purposes
• To comply with applicable legal and regulatory obligations

We do not use your personal information for unsolicited marketing, profiling, or automated decision-making.

5. Legal Basis for Processing

We process your personal information on the following lawful grounds under POPIA Section 11:

• Contractual necessity — processing is necessary to take steps prior to entering into a contract with you or your organisation, or to fulfil an existing contract
• Legitimate interest — processing is necessary for our legitimate business interest in responding to genuine commercial enquiries, where that interest is not overridden by your right to privacy
• Legal obligation — where processing is required to comply with applicable South African law

6. How We Store and Protect Your Information

Your personal information is stored securely on our email platform and internal systems. We implement the following technical and organisational measures to protect your information:

• Password-protected access to all email accounts and internal systems
• Encrypted email transmission (TLS/SSL) for all communications
• Our website is hosted on a secured hosting environment with industry-standard server-level protections
• Access to personal information is restricted to authorised personnel only on a need-to-know basis
• We do not store personal information on unsecured devices or shared drives without password protection

In the event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Regulator and affected data subjects as required under POPIA.

7. Retention Period

We retain your personal information for as long as is necessary for the purpose for which it was collected, or as required by applicable law, whichever is longer. For business enquiries and commercial correspondence, we retain records for a maximum of three (3) years from the date of last contact, unless an ongoing business relationship requires longer retention.

You may request deletion of your information at any time (see Section 9 below). Where a legal obligation requires us to retain certain records, we will inform you accordingly.

8. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information in the following limited circumstances only:

• With your consent — where you have explicitly authorised us to share your details with a third party (for example, an OEM supplier for the purpose of a fleet quotation)
• Legal obligation — where we are required to disclose information by a court order, regulatory authority, or applicable South African law
• Service providers — with trusted third-party service providers who assist us in operating our business (such as our email and hosting provider), subject to appropriate data processing agreements and POPIA compliance obligations

Any third party with whom we share personal information is contractually required to protect that information in a manner consistent with POPIA.

9. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights with respect to your personal information held by us:

• Right of access — you may request confirmation of whether we hold your personal information and a copy thereof
• Right to correction — you may request that we correct any inaccurate or incomplete personal information we hold about you
• Right to deletion — you may request that we delete your personal information, subject to any legal obligations that require us to retain it
• Right to object — you may object to the processing of your personal information on grounds relating to your particular situation, where processing is based on legitimate interest
• Right to lodge a complaint — you have the right to lodge a complaint with the Information Regulator of South Africa if you believe we have processed your information in violation of POPIA

To exercise any of the above rights, please contact our Information Officer at info@pureearthmobility.co.za. We will respond to all verifiable requests within 30 days.

10. Cookies and Website Analytics

Our website does not currently use tracking cookies, advertising cookies, or third-party analytics platforms that collect personal information. Our hosting provider may collect standard server log data (IP addresses, browser types, access timestamps) for security and operational purposes. This data is not used for marketing or profiling purposes.

If we introduce analytics or tracking tools in the future, this policy will be updated accordingly and a cookie notice will be displayed on the website.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or operational requirements. The "Last updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this policy periodically.

Continued use of this website or engagement with our services following a material update constitutes your acknowledgement of the revised policy.

12. Contact and Complaints

For any privacy-related queries, access requests, or complaints, please contact our Information Officer:

If you are not satisfied with our response, you may lodge a complaint with the Information Regulator of South Africa: